Created visual language and motion based logo system for the internal design studio I run at Google called "mono".
Mono is a tribute to focusing on one thing at the time. Mono-focus, mono-space. Doing less, but better. Its construction was inspired by mono-spaced typography.
While mono sounds sturdy, it doesn't have to be. Bright, vibrant colors communicate the diversity of individuals on the team, while at same time feeling like an extension of the Google logo family.
The combination and re-composition of individual shapes allows to create characters for each member on the team. Distinctive motion conveys everyone's individual personality.
Playful animation is about paying attention to details, while at the same time letting users know what working together could feel like. At one point the animation goes backwards, because ultimately that’s what good design is all about. An insistence to improve, go back, and iterate.
This will be updated when new characters get added. Have thoughts or feedback? Reach out over email or twitter.